Who is Our Customer? looking forward by looking within

Kent Paulsen, Director of the Dudley Birder Chorale

In fall 2024, the Dudley Birder Chorale of St. Norbert College will celebrate its fiftieth anniversary, and, like most 50-year-olds, we of the Chorale find ourselves in a collective mid-life crisis! We could clearly see a possible future of “decline and collapse.” Our board officers enrolled in Envision’s strategic foresight training to consider the future of our organization, and, in a wider context, the future of performing arts among community groups. Two major insights emerged as we went through the foresight process. Read about Who is our Customer here.