Is that your voice – or is it AI?

EnvisionGGB
Sep 25, 2023
1 min read

Nan Nelson, Envision Board Member and Economic Transformation Signals Team

A new startup is using AI to make non-English call center employees, who are often located in India, Pakistan or the Philippines, sound American. Founded in 2020, Sanas now provides companies with a proprietary AI software that works in real-time to alter users’ voices to sound more “Western.” Its aim is to “improve human-to-human relationships,” but critics argue the plan is fraught with ethical and psychological implications. Some say it puts the onus on non-Westerners to cater to Western interests. Read more here.

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